In today’s age of social media dominance, our online identities have become integral to both our personal lives and professional endeavors. From connecting with friends and family to building brands and businesses, platforms like Twitter and Instagram have given us the power to create digital personas that resonate with others where your user handle serves as a unique identifier in the digital world.
The United States’ potential ban of TikTok is the latest and loudest warning sign of our increasing need for a decentralized internet. Consumers are quickly wondering where they’ll go for their short form video content if TikTok is taken away. Creators are faced with the reality that their income could immediately dry up if the most viral social media platform to date disappears. Lastly, businesses could potentially watch one of their most powerful distribution channels go up in flames overnight.